Message from the Chairman and CEO

Message from Chairman
Message from the CEO

Message from Chairman

The global political, economic, and technological landscape is evolving at an unprecedented pace. The cross-domain applications of generative AI are reshaping how information is governed and decisions are made, bringing issues such as data sovereignty, algorithmic bias, and privacy protection to the forefront of global public awareness. At the same time, geopolitical conflicts and industrial policy restructuring continue to disrupt supply chains, posing increasingly serious challenges for companies in terms of compliance, reputation, and resilience. In response, ASUS remains committed to embracing truth and transparency and adhering to our corporate philosophy of “Focus on Fundamentals & Results,” applying scientific methods to identify risks, make forward-looking investments, and allocate resources effectively. Through institutionalized governance mechanisms, ASUS ensures organizational resilience and sustainable value creation, upholding the trust and expectations of our stakeholders.

ASUS has integrated sustainable development into the core of our corporate governance to align with the evolving standards for long-term value assessment set by global capital markets and regulatory frameworks. Recognizing the interdisciplinary and cross-organizational nature of ESG issues, the ASUS Board of Directors established the Sustainable Development Committee in 2025. This committee brings together functions such as finance, compliance, R&D, and operations, creating a governance structure that integrates vertical reporting with horizontal collaboration. Operating under the principle of “Using Digitized Data and Scientific Management Practices to Support Sustainable Value Creation through Core Competencies ”, the committee sets goals, allocates budgets, and defines accountability. It also enhances management transparency and credibility through internal audits and third-party assurance. Since 2023, ASUS has adopted the IFRS Sustainability Disclosure Standards (IFRS S1/ S2) to assess and address the impact of key sustainability issues. In 2024, ASUS conducted a double materiality assessment in accordance with the European Sustainability Reporting Standards (ESRS), translating the financial impacts of sustainability risks and opportunities into quantifiable foundations for investment decisions and operational strategies, ensuring that capital allocation is closely aligned with the company ’s vision.

In managing natural capital, ASUS follows the TNFD framework to systematically identify ecosystem dependencies and impacts, using Geographic Information Systems (GIS) and scenario analysis to assess potential risks. In 2024, ASUS published our first Natural Impact Assessment Report, outlining management strategies, governance processes, and performance targets based on scientific indicators, further strengthening communication with stakeholders.To fulfill our conservation commitments, ASUS launched the Dasyuehshan Middle-Altitude Pangolin Habitat Enhancement and Conservation Project, a collaborative effort involving government agencies, academic institutions, and local communities. The project introduced grass cultivation methods and established a long-term ecological monitoring database. In the same year, it was officially recognized by the Forestry and Nature Conservation Agency as a scientific model for biodiversity conservation. By comparing the ecological effects of different farming methods, the project provides concrete evidence supporting ecosystem restoration and demonstrates a viable approach for corporate participation in nature conservation.

ASUS practices corporate governance guided by our brand spirit of In Search of Incredible, and has consistently earned international recognition. We have been named one of Fortune Magazine ’s World ’s Most Admired Companies for ten consecutive years, highlighting our strengths in business models, innovation, and corporate reputation. For eleven consecutive years, we have also been recognized as the Best Taiwan Global Brand, reflecting the long-term value embedded in our brand assets. In 2024, ASUS won four major awards at the Asia Sustainability Reporting Awards (ASRA), including Best Climate Reporting and Best Environmental Impact Assessment Reporting. These awards underscore the depth of our governance practices and the comprehensiveness of our sustainability disclosures, setting a benchmark for the industry. Such external recognition serves as a significant milestone, motivating us to raise the bar and further strengthen the management of our sustainability value chain.

Looking ahead, ASUS will drive the integration of AI and sustainable innovation through Design Thinking, leveraging big data and cloud computing to optimize resource efficiency and enhance carbon reduction performance. By forging strategic partnerships with global stakeholders, we aim to promote positive impacts and drive the collective realization of net-zero goals across the entire industry value chain. ASUS will continue to invest in cutting-edge R&D and talent development to strengthen our digital agility and organizational resilience. Guided by a culture of authenticity and transparency, we are committed to empowering society and protecting the environment through technology. Together with partners across all sectors, we will set new benchmarks in green innovation and lead the way toward a more sustainable and prosperous future.

Chairman Jonney Shih

Message from the CEO

ASUS upholds a corporate spirit of “Focus on Fundamentals & Results ” and is committed to a comprehensive AI transformation from the inside out. Through our strategy “Ubiquitous AI. Incredible Possibilities ”, we aim to become a “Comprehensive AI Company, ” promoting the extensive application of AI in our products and services. In response to AI industry trends, we have launched several product projects and market deployments to seize opportunities for market evolution and growth.

In the realm of sustainability, ASUS drives the overall value chain ’s sustainable strategy through our data driven dual-axis transformation, and we integrate sustainability into the brand’s core strategy. Following the 1.5 °C reduction pathway, we achieved the Science Based Targets initiative (SBTi) near-term carbon reduction target in 2023. In 2025, we achieved the more ambitious SBTi Net-Zero target validation, pledging to achieve an absolute 90% greenhouse gas (GHG) emissions reduction in Scope 1 and Scope 2 combined, as well as an absolute 90% GHG emissions reduction in Scope 3 by 2050.

Additionally, ASUS has established a Carbon Data Management Platform that combines AI and digital technology to assist its subsidiaries and supply chains in systematic carbon emission data collection and GHG inventories. We have introduced third-party data verification mechanisms to enhance the efficiency and accuracy of data collection, thereby implementing our sustainable strategy of “Digitizing data, adopting scientific management practices. ” ASUS is also dedicated to the development of low-carbon products. In 2022, it successfully obtained product carbon footprint certification for its first commercial notebook computer and subsequently introduced carbon-neutral certified notebook computers for both commercial and consumer use. In 2023, we launched the Carbon Partner Service, where customers have the option to purchase high-quality carbon credits to offset the remaining carbon emissions of their products, helping them achieve their ESG performance and carbon reduction goals. ASUS not only focuses on its own research and development but also embodies the spirit of leading by example, promoting sustainable low-carbon transformation in the supply chain to enhance its resilience. In 2025, SGS awarded ASUS the world’s first Sustainability Procurement Role Model Certificate with a five-star rating, demonstrating ASUS ’s profound strength and commitment to sustainable procurement and outstanding performance in the field of sustainability.

ASUS is committed to driving sustainable transformation and evolution, and its performance in sustainable management has been widely recognized across the industry. The company has been selected for several international ESG rating indexes, including being listed among the Clean200 by Corporate Knights for three consecutive years and receiving leadership ratings in the “Climate Change ” and “Water Security” evaluations from the CDP Carbon Disclosure Project. ASUS has also been listed in the ISS ESG Corporate Rating - Prime, the MSCI ESG Index, the FTSE4Good Emerging Markets Sustainable Index, and the FTSE4Good TIP Taiwan ESG Index. AI has become the most crucial development opportunity for the technology industry and society. Facing the imminent acceleration of market changes and technological upgrades, ASUS will continue to fully invest in the diverse development of AI products and applications, implementing a corporate development strategy with multiple growth engines. Regardless of how the external environment changes, ASUS seeks to achieve “Leapfrog Innovation” to expand its competitive advantage, drive sustainable development with data, and strive to become a world-class green high-tech leading brand.

Co-CEOs S.Y. Hsu

Co-CEOs Samson Hu